Hi, I’m Vanja
I’ve been in marketing and communications (yes, both!) long enough to have opinions. Strong ones. And I believe that the best campaigns have comms strategies as strong as the creative idea itself.
I build the comms infrastructure that grows moments into movements: brand strategy, narrative docs, messaging guides, social strategy, editorial systems, communities of practice, and so much more to keep your message amplifying long after a single launch or kickoff.
I work with consumer brands, advertising agencies, B Corp businesses, nonprofits, and creative studios. The common thread? They all have something important to say in a loud, crowded landscape.
What I’ve Been Up To
Today, I lead integrated marketing and communications strategies for major campaigns at a national social impact organization. In this role, I’ve done everything from developing an earned media strategy leveraging 17 celebrity spokespeople for a mental health campaign, to shaping a social strategy that gave latest iteration of an Emmy-award winning equality campaign legs beyond launch and activating with a major gaming platform to connect teens to mental health resources.
Before, I led communications at a global B Corp SaaS company, where, among other things — I built their first interactive impact report, grew a social and newsletter audience 40% YoY, and managed a team of writers across four countries. Oh, you want to dig deeper? Before that, I managed the international expansion of a nonprofit across six countries on four continents. I think you get the gist 🤓
My approach
I love going down rabbit holes, spotting patterns, and connecting dots. Having worked on projects across major brands, global organizations and nonprofits, and creative agencies, I’m positioned to apply cross-sector learnings for each new activation.
The best examples of capturing attention, influencing decisions, and centering social good aren’t necessarily inside your echo chamber — and I'm happy to help connect you outside of it.