PORTFOLIO

VANJA PANTIC

Strategist
Brand, Communications, Creative

Hi, I'm Vanja 👋🏼 I help brands, creatives, and nonprofits turn influence into impact, conversations into action, and bold ideas into headlines.

For over a decade, I’ve worked globally at the intersection of strategy, narrative, and culture (and yes, I love an Oxford comma).

About

I’ve spent over a decade across sectors and markets building campaigns that land.

That means crafting the strategy, framework, and creative direction that transforms a single comms moment into an amplification system so your work actually sticks. I find what’s worth saying, figure out who needs to hear it, and build the system that amplifies the message. When I say I’ve worked cross-sector I mean it — and my work is stronger for it.

What I Do

  • Led integrated marketing & communications strategies for ongoing activations within an award-winning mental health campaign, including for partnerships with brands like e.l.f. Cosmetics, NASCAR, Roblox, Amazon, Sesame Workshop, and more.

  • Crafted communications and content strategies for a B Corp SaaS company, including for their first-ever interactive impact report and a major, global re-brand.

  • Developed community engagement and partnerships frameworks rooted in findings from stakeholder mapping & engagement, community dialogue, desk research, and partnership consultation.

Portfolio

💐 From People I’ve Collaborated With

  • "Vanja has a way with words that's just brilliant. Every piece she has written at CitizenLab is well-crafted, with clarity and insight woven into every line. Vanja also has a knack for spotlighting the impact of our work. She's got the talent for making sure everyone sees not just what we do, but also why it matters."

    — Sören Fillet, Marketing Lead @ Go Vocal (fka Citizen Lab)

  • "We got more than the results we had expected. Our hope was that Vanja could provide advice based on her own knowledge and experience. We got that but we also got a comprehensive overview of thinking and good practice in the sector, as well as the thinking underpinning that practice. So in the end our insights were much deeper than we had dared to hope."

    — Stefan Lehmeier, Acting Regional Director, Europe @ International Rescue Committee

  • "Whether she's taking on and mastering an entirely new domain or expertly navigating and building a team and strategy across markets - from North America to Europe - her ability to manage complex projects and teams was inspiring."

    — Natalie Ricklefs, Associate Brand Manager @ General Mills